So you think Google doesn’t like you, well don’t feel bad Google doesn’t seem to like anyone right now. With the recent launch of Bing, Google is on a rampage, cracking down on both I what I believe sensible things and things even I don’t understand. You see I work with some of the top internet marketers in the county, and we are pulling our hair. It doesn’t make any sense, what was the norm is now taboo. We have sat down tried to see the pattern here and every time we though we had a grip on the situation we were mistaken. It appears that relevancy is the new rule as Google is cleaning house to provide a better search experience for the user.
But…
If that was the end of it, online marketers move forward with some direction. It is random campaign slapping (when Google stops traffic to your campaign) that is making it hard to plan our next move. It’s a fact we could never predict Google before, but it is the random targeting of slaps on campaigns and the sparing of those that are similar that has online marketers wanting to through our computers out the window.
To bring this into perspective for those who are not yet using Google, so let me pull you in to my world. Now lets say you have have similar themed campaigns running on Google. For this example we’ll use a franchise business opportunity as one of them; next, you will have a 19.95 business E-book Affiliate program, and finally an internet business opportunity. You should see the theme here, if not it’s business. Here is where things get well let’s just say interesting just in case your kids read this, Google may shut 1 or 2 of these campaigns down (Slap), but leave the third. Why you ask, well if I had that answer I would sell it for a million dollars a pop and two million on Saturdays. If you have been online marketing in last two to three months, you’re no doubt at your wits end. So the question of the day is:
OK Google – What do you want?
When your marketing online, your constant goal is to get as close to the readers intent at the time they are thinking it, yes I know it’s about as close to mind reading as you will ever get. Now a new challenge has revealed itself. In addition to the mind reading, you now have a very cranky advertising venue you have to pacify as well. You will find yourself asking why I continue to do this.
Simply put – Google is STILL the best on marketing venue on the planet!
So instead of trying to figure out what is going to make Google mad next, let’s focus on what will keep Google happy.
We will cover that next time so please keep your head up; Google will like you again soon.
Have fun and remember success is not an event but a process.
Matthew Kominiak
*Matthew Kominiak is a Self Made Millionaire and Home Business Expert. He left his traditional business model to leverage the power of the internet. In a short time with no experience, Matthew was able to build a thriving online marketing business that works for him. His mission is to teach others the very same techniques he uses every day to build up a healthy and wealthy lifestyle. To learn about the systems Matthew uses and how he can mentor you to achieve the life you want, submit your name and email on the top right and begin your journey today!
